What is GEO? Generative Engine Optimization in 2026
A working definition of generative engine optimization — what it is, how it differs from SEO, which engines matter, what a GEO score measures, and three things any site can ship today.
7 min read
Blog
Working notes on AI search visibility. How the engines retrieve, what a GEO report measures, what we've seen move and what hasn't. No advice we wouldn't take ourselves.
How AI Search Engines Pick What to Cite
A walkthrough of how ChatGPT, Perplexity, Google AI Overviews, and Claude each decide which sources to cite — what overlaps, what differs, what schema and on-page choices move the needle, and what you can ship in thirty minutes.
8 min read
What Olokas Measures
A plain-English description of generative engine optimization (GEO), what each AI search engine actually does at retrieval time, and what the numbers on a visibility report mean.
7 min read